Super Bowl

SUPER BOWL LIVE, BRAND ACTIVATIONS & CHAMPIONSHIP PARTY

When the Super Bowl came to the Midwest, Majic Productions was hired by several companies and high-profile brands for events, activations, and projects at and around U.S. Bank Stadium in Minnesota, including the 10-day outdoor fan experience, Super Bowl Live. The Majic team was on-site for 20 days to set up and run audiovisual, with many of the projects taking place outdoors in sub-zero temps. Majic provided main-stage audio and stage direction for over 100 acts at Super Bowl Live, featuring Idina Menzel, X Ambassadors, Brothers Ali, and more. Other projects included full AV production at the Eagles post-game victory party, audio, and lighting at the Hyundai ice rink, audio at the Birkie bridge, and production at the NBC Super Bowl pre-party.