Sound, Video, and Lighting Production

September Majic Mail


It’s hard to believe we are already halfway through September! We are working on a multitude of different events this month, including a few last outdoor events as well as corporate meetings. While our weather in Wisconsin has been gorgeous, we are sending our thoughts and prayers to our clients and the communities effected by the hurricanes in Texas and Florida.

President & CEO
 alyssa collage




Many of our clients may already know Alyssa, but for those who have not had the pleasure of meeting her, we would like to introduce you! Alyssa is Majic’s Digital Technology Specialist. This means that she’s the wiz behind our projection designs, our digital content, and a lot of social media (speaking of social media, make sure to add @majicevents to your Instagram feed – Alyssa and her team have been working on some pretty incredible behind the scenes content). We thought it would be fun to do a Q&A with Alyssa for you to get to now her better. Here it goes!

Q: What do you love about working for Majic Productions?

A: I am encouraged to do everything I like to do – design, fine art, motion graphics, photography, video production. Every day is something new. And my coworkers are fun to be around. Majic’s climate is very creative – from the physical space to the ideas we bounce off each other.

Q: What inspires your design work?

A: I follow the works of many self-employed artists whose processes and artistic spaces are incredible. My work is sort of an amalgamation of everything – people and tangible objects and emotions and ideas and works of art. I enjoy every form of art, and I can’t live without being creative every day, so I subconsciously pull inspiration from anything.

Q: Having a wide variety of projects to work on, what would be your favorite and why?

A: My favorite projects at Majic are creating content for the video wall because it’s always a different setup and challenging to figure out the multitudes of ways it can be displayed and how my work comes into play with all the different elements. I also love projection mapping because it’s when I can be my most creative self, and it looks incredible. And I love when I get to sketch out complex renderings because there is nothing better than creating on paper.

Q: Describe your creative process. What are the major steps?

A: Most of my work starts out with sketches, and I’ll sometimes choose a couple different color palettes and inspiration boards to go along with the project. Most of the work after that is done on the computer with cleaning up sketches or moving on to more complex graphics and animations. I won’t go a day without touching Photoshop, Illustrator, or After Effects.

Q: What do you do when you hit a creative block?

A: Listen to music and watch videos about the earth.

Q: What is your background in design and art?

A: I am a proud graduate of Carroll University with a degree in Graphic Communications: Video Production with a minor in Photography. I’ve wanted to be an artist ever since I was in kindergarten, so I’ve been playing around with all different forms of art for as long as I can remember. For me, having a degree isn’t enough to be successful; you have to be passionate about it too.

Q: Professionally, what are some of your goals?

A: I would like to keep experimenting with technology. Nothing innovative grows from sticking with the same old, same old, so I’d like to constantly be growing and developing my skills and developing what we can do here at Majic. It’s a great environment to be in because everyone is eager to keep growing and finding new ways to go above and beyond to produce amazing shows. And if someone thinks of a crazy complex idea, everyone is so passionate about what we do here that we will do whatever it takes to make it happen. And I’ve never seen an idea get completely thrown away.

Q: What is your favorite moment at Majic?

A: One of my favorite moments at Majic has to be the morning when Mike asked if I was able to go to one of our projects in Spain, and couple hours later, I was on a flight with just one bag, no foreign currency, and very little knowledge of Spanish. But it was the most memorable trip, and seeing our guys working overseas on a ship was a great experience.

Majic Newsletter
Majic Newsletter

I love Alyssa. She plays meditative dog music when I am in her office and she doesn’t get mad when I step on her wet artwork. #ipickfavorites #shesoneofmine #puppylove

Majic Newsletter
Majic Newsletter
Majic Newsletter