Sound, Video, and Lighting Production

January Majic Mail


Happy 2018! If the first few weeks of the year are any indication for how the rest of the year will be, I predict 2018 will be pretty epic! We are working on some wonderful projects right now and can’t wait to showcase some of our work with the UW Badgers next month. Despite the cold, I know warmer days are just around the corner and can’t wait to work with some of our spring non-profit and corporate events! Thanks for all of your support. Majic is so lucky to have the best clients in the world.

President & CEO
Superbowl Setup Collage2-01
Majic Productions stages pre-Super Bowl festivities in Minneapolis

Sarah Hauer of the Milwaukee Journal Sentinel wrote a wonderful article on January 25, 2018 showcasing Majic’s work at this year’s Super Bowl Live in Minneapolis. We’ve included some clips of her article in this newsletter. For the full story, click HERE.

“When Idina Menzel sings “Let It Go” to open a 10-day Super Bowl festival Friday night in Minneapolis, staffers from Waukesha-based production company will be working magic of their own to make sure the blockbuster power ballad sounds just like in did in “Frozen.”

Majic Productions, an audio-visual firm, was hired to produce all of the audio during Super Bowl Live. Running up to the championship game in Minneapolis, the city is taking over the downtown thoroughfare, Nicollet Mall, for a 10-day free festival.

Menzel’s performance Friday will be just the start. Super Bowl Lives comprises 10-days of free music showing off Minneapolis’ hip-hop scene to a “Salute to Prince.” Majic will produce all the audio during the event. Organizers expect around 1 million people to go to Super Bowl Live.

Majic sent about two dozen of its staffers up to Minneapolis Jan. 18 with four semi-trucks filled with gear. So far, the team has been creating the outdoor venue, setting up 140 speakers throughout the eight-block festival and laying more than 10 miles of cables.

Super Bowl Live “is right in our wheelhouse,” Monica Jurken said.

At Super Bowl Live, Majic is focused on audio, but the production house also does video, lighting and creating full event experiences.

About a year ago, Majic moved into a new 30,000-square-foot office in Waukesha. The Jurkens thought it would be a building to grow into. But Majic is already thinking about more space.

A husband-wife team, the Jurkens met while planning events as students at the University of Wisconsin-Madison,

The Jurkens graduated in 2010 and wed two years later. “

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Majic Newsletter

All this media coverage and there is zero mention of me #howrude #puppybowl>superbowl #teamWinston

Majic Newsletter
Majic Newsletter
Majic Newsletter